Predicting Students’ Response to Entrepreneurship in Hospitality and Tourism Education: An Application of the Theory of Planned Behavior

Globally, the study of entrepreneurship is increasingly becoming a prominent component hospitality and tourism education. However, uncertainties arising from an unpredictable business environment, inadequate governmental support as well ramifications recent Covid-19 pandemic have heightened risks starting ventures. Yet role risk-taking propensity in driving entrepreneurial attitudes career decisions context developing economies has received limited attention. Using survey 547 students five public universities, structural equation modeling technique partial least squares was applied examining students’ response to entrepreneurship. While are driven by inclination, findings suggest that more complicated. The outcome further underscores critical roles personal attitude, normative influence, behavioral control shaping mind-sets.